Leading European law firm Field Fisher Waterhouse has released a redesigned Personal Injury website, built by Noko and the Field Fisher Waterhouse marketing team, utilising the Alterian CMC content management platform.
Personal Injury is a competitive area of law so it is critical for Field Fisher Waterhouse to promote their PI website effectively and differentiate the professionalism and experience of the Personal Injury team in a crowded market.The key to this successful new PI web presence is the ability to make regular content updates and build content relationships across the site. This capability was provided by the Alterian content management system (CMS), which provides the Field Fisher Waterhouse marketing team with in-house site ownership.
The new website also needed to:
- Reflect Field Fisher Waterhouse's updated online identity and brand values
- Deliver an effective platform for organic search engine optimisation and social media marketing initiatives
- Provide comprehensive content yet still be intuitive for visitors to navigate
- Build relationships between the services offered and the lawyers, news, cases and publications featured on the website
The new Field Fisher Waterhouse Personal Injury website can be viewed at http://www.personalinjury.ffw.com/
